Urban Outfitters has started selling the Pentax Optio I-10. Urban Outfitters (UO) is one of the premier hipster clothiers. This is not their first foray into cameras. UO has been selling Holga 35mm cameras for sometime.
Pentax is the spunky underdog of the digital camera market in the United States. They make great products that compete with the big boys, Canon and Nikon.
I’m all for Pentax gaining market share in the United States. However, at what cost? Your average Urban Outfitter patron is not going to car about Pentax and its fantastic history. Nor, the tech that goes into their products. The common UO consumer will buy the Optio I-10 purely on looks.